Talent Attraction and Sourcing

Attract the right talent

Engaging with your target audience

By conducting a detailed audit of your current attraction activity and aligning it with our deep industry knowledge and market insight, we design comprehensive and bespoke talent attraction and sourcing strategies.

Our approach combines brand-led attraction with proactive direct candidate sourcing, ensuring you reach both active and passive talent pools. We identify, engage, and nurture high-quality candidates through targeted sourcing techniques, compelling content, and personalised outreach.

From candidate engagement and media planning to events, creative development, and social media management, we connect your employer brand, values, and recruitment strategy to position your organisation authentically in the market, while directly sourcing the talent you need to deliver future success.

What We Can do

Attraction Strategy
and Audit

We begin with a detailed attraction audit to assess the effectiveness of your current channels, messaging, and candidate engagement activity. This insight allows us to identify opportunities for improvement and build a data-led attraction strategy aligned to your hiring goals, target audiences, and employer brand.

Direct Candidate Sourcing

We proactively source and engage both active and passive candidates through structured talent mapping and personalised outreach. Using targeted sourcing techniques, we identify high-quality talent pools and build meaningful connections that support immediate hiring needs and long-term pipeline development.

University and School Liaison

If required, we can manage and deliver strategic engagement with universities, schools, and early talent networks. This includes building long-term partnerships that strengthen your early careers pipeline, increase brand awareness, and position your organisation as an employer of choice for future talent.

Media Planning and Management

We design and manage targeted media campaigns that maximise reach, relevance, and return on investment. By selecting the right channels and formats for your audience, we ensure your attraction strategy is both cost-effective and impactful.

Content Development

We create compelling, audience-specific content that brings your employer brand to life. From attraction messaging to candidate communications, our content is designed to engage, inform, and convert supporting both attraction and sourcing activity.

Event Management

We plan and deliver engaging recruitment events, both in-person and virtual, that create meaningful connections with prospective candidates. From strategy through to delivery, we ensure events align with your employer brand and attraction objectives.

Creative Design and Event Collateral

We design high-quality creative assets and event collateral that support consistent employer branding across all touchpoints. This ensures your attraction activity is visually compelling, professional, and aligned with your brand identity.

Social Media Management

We manage and optimise your social media presence to support attraction and engagement objectives. Through targeted campaigns, organic content, and audience insight, we use social platforms to build awareness, spark interest, and drive candidate engagement.

Why work with us?

Attract a future-ready workforce

We design and implement bespoke attraction strategies that connect your employer brand, values, and recruitment goals to the talent pools that matter most. By conducting detailed attraction audits and using data-driven insight, we ensure your approach is tailored, measurable, and aligned with long-term workforce planning.

Engage the right candidates

Through proactive sourcing, direct engagement, and personalised outreach, we identify and nurture high-quality candidates. From campus engagement and university liaison to targeted media campaigns and social media management, we ensure your organisation reaches the right audiences effectively.

Enhance candidate experience and employer brand

We create a seamless, engaging experience for candidates at every stage, building trust and affinity with your organisation. Clear communication, timely feedback, and professionally managed interactions help enhance your reputation in the market and position you as an employer of choice.

Improve recruitment outcomes

Our attraction and sourcing strategies drive higher-quality hires, reduce attrition, and improve overall recruitment efficiency. By connecting your ETVP to compelling content, creative campaigns, and strategic events, we help you secure candidates who are not only skilled but culturally aligned and committed to your organisation’s success.

Diversity, equity and inclusion at the core

We ensure your attraction strategy reaches diverse and inclusive talent pools. By highlighting your commitment to equity, wellbeing, and a supportive culture, we engage candidates who share your values, strengthening both pipeline quality and organisational culture.

Data-led, insight-driven decisions

Using analytics, benchmarking, and recruitment technology, we measure the performance of every channel, activity, and campaign. This data-driven approach ensures continuous optimisation, cost-efficiency, and evidence-based decision-making across all aspects of talent attraction and sourcing.

Frequently Asked Questions

Have any questions about talent attraction? Here are answers to some of the most common queries.

How can Amberjack help attract passive candidates to my organisation?

Amberjack combines structured talent mapping with targeted outreach to engage passive candidates who may not be currently applying for new roles. We craft tailored messaging that closely aligns with your employer brand and use sourcing specialists to build long-term interest through personalised, direct communication. This helps support your organisation’s talent pipeline development and improves your access to otherwise hard-to-reach talent.

What is included in Amberjack’s attraction audit?

Our talent attraction audit will look directly at how your current recruitment activity is performing across media, messaging, and talent engagement. We will benchmark your current activity against industry best practices, identify any gaps, and provide you with a clear strategy to improve your recruitment outcomes. This will help ensure your talent attraction approach is closely aligned with your hiring goals and target audiences.

Does Amberjack manage university and school outreach?

Yes, Amberjack runs targeted engagement campaigns with top universities, schools, and early careers networks to help build stronger talent pipelines. We focus on building sustainable relationships that increase brand visibility and awareness among future talent, helping organisations connect with students earlier in their career decision-making journey.

How does Amberjack develop content for talent attraction?

At Amberjack, we design content that connects with your target audience at every touchpoint. This includes attraction messaging, campaign copy, social content, and event materials that reflect your organisation’s values and EVP. Everything we create is designed to improve talent engagement and support both direct sourcing and brand-led attraction activity.

How do Amberjack’s sourcing campaigns deliver measurable results?

At Amberjack, we measure the performance of every single talent attraction and sourcing campaign using real-time data. From application numbers to cost-per-hire, we track every stage of the recruitment funnel to help guide optimisation decisions for future activity. This means you have full visibility on what’s working, where to invest more time, and how your activity is helping support better recruitment outcomes.

Solutions