Intelligent Attraction

Exceptional solutions to attract exceptional candidates.

Amberjack specifically developed a strategy to reflect the vision and culture of our business.

XL Catlin Group

Passionate about attraction

Our unique approach is underpinned by insights, research and blending assessment expertise with proven attraction techniques.

Candidates are making more targeted choices, so it no longer follows that simply attracting a large volume of candidates into a pipeline will work. We focus on articulating your brand message and bringing the roles to life, so candidates understand what’s involved, and select themselves in (or out).

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Employer Brand

Putting your brand at the heart of your recruitment process.

Your brand and your employer value proposition (EVP) is the essence of who you are as an employer, what you stand for and what your promise is. This differentiates who you are, your vision and values, and is unique to each organisation. Your brand will speak to people who will thrive and perform well in your culture. We work with our clients to ensure we connect your brand to your company values, people strategies, and link to the company brand and your vision. We work with you to develop your brand for your internal and external communications strategy, and have worked on local and global projects with a wide range of clients.

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We get to the heart of this through research and insights. Spending time getting to know your business informs the direction we take. That might mean comprehensive research, or simply developing work you’ve already done into a relevant proposition. We benchmark what we do with key stakeholders and target audiences to validate and authenticate our work so it’s based on fact, not fiction.

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We harness cool technologies such as candidate chat, gamification and assessment tools to ensure we engage with candidates, as well as attract the right ones through the process. We’ll take the message into bought media, the social space, internal comms – wherever we know it will resonate and produce results. Our creative team of writers and designers have years of industry experience across all sectors and channels, working in partnership with our clients and Campaign planners to ensure successful development of ideas.

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Our award winning team executes their ideas through a varying range of channels. Sometimes it’s a blend of all the elements that our clients need, and other times it might be a stand-alone social campaign, or a targeted campus strategy. Each time, we’ll work with you to identify your audience and where we need to find them. This covers, but is not limited to:

  • Web Development
  • Campaign Sites
  • Social Campaigns
  • Candidate Chat
  • Event Collateral
  • Ambient Media
  • Mobile
  • Gamification
  • Internal Comms
  • Job Boards
  • Print Advertising

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Our campaign planning team are experts in identifying the right channels to reach your target audience, whether your campaign is for a contact centre opening, a national Apprentice scheme or a global experienced sales force. Our key focus is planning and managing your campaign, alongside your wider Amberjack team.

Our experience covers a number of areas from managing social content on your owned channels, to planning open events and media buying.

  • Media planning & buying
  • Open Events
  • University/Student Engagement
  • Direct Sourcing
  • Talent Mapping

How we’ve helped clients