Background

Mars is one of the world’s leading branded manufacturers. They manufacture confectionery, food, pet care and drinks products. Their brands include Mars, Snickers, Galaxy, Pedigree, Whiskas, Uncle Ben’s, Dolmio, and Flavia.

Objectives

  • Improve candidate experience and NPS scores. 
  • Maintain high employer brand. 

Solution

  • A new RPO solution based on a new streamlined four stage
    recruitment process. It included a shortened application form, online tests, telephone interviews and assessment centres.

Results

  • All candidates had an exceptional candidate experience.
  • We managed over 7000 human interactions including 1,350 calls taken and answered more than 1,800 emails.
  • Almost 2,700 applications were received.
  • Mars met all their hiring targets with an average time to hire of just 60 days.
  • Overall 100% of offers were accepted. The campaign also
    recorded an excellent overall Net Promoter Score of +61 against the industry average of -51 (Inavero UK staffing report) 

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