Virgin Media is part of Liberty Global, one of the world’s leading converged video, broadband and communications companies. Liberty Global connects 11 million customers through operations in six countries across Europe.
Liberty Global and Virgin Media needed to recruit 74 graduates for roles in the UK, Ireland and the Netherlands; and Virgin Media UK was recruiting 13 interns and 240 apprentices.
We partnered with Liberty Global and Virgin Media to transform recruitment with the development of a bespoke new process.
The process also had to help improve diversity by attracting more female applicants into technical and field-based roles.
Recruitment transformation began with job analysis by interviewing stakeholders and mapping results to create a new behavioural framework.
The new recruitment process was innovative, immersive and exciting. It provided realistic job previews for different roles, business areas and countries and was hosted on the market leading Ambertrack recruitment platform.
The fairness and face validity of all assessments was crucial to meet gender diversity targets and to increase the likelihood of candidates accepting offers.
- Candidate quality was extremely high with 106% of graduate vacancies filled against a market average of 96%
- 49% of graduate offers went to women, a massive increase of 219% against the technology sector average (Insights Report)
- The process was 25% faster than the benchmark of 11 weeks (ISE)
- Candidates rated the total experience +63 NPS where +50 is considered exceptional, against an average of just +24 (Inavero UK staffing report, 2018)
“Through close collaboration and partnership with Amberjack we have been able to use best practice assessment tools and provide graduate, intern and apprentice candidates a more streamlined recruitment process. By doing so, we’ve been rewarded with higher quality and more engaged candidates.”
Karen Handley, Head of Future Careers, Virgin Media