Morrisons
    Background

    Morrisons is the fourth largest chain of supermarkets in the UK. They began life as an egg and butter stall in Bradford before evolving into a business with almost 500 stores across the country.

    Objectives
    • Create a recruitment programme to identify candidates with the potential to improve Morrisons’ performance, culture and future direction.
    • Deliver an engaging experience that aligned their talent with the roles.
    • Changing perceptions and educate candidates on the diversity of their business.
    • Improve quality of candidates.
    Solution
    • Business analysis to identify core leadership behaviours for success.
    • Delivery of targeted attraction strategy which included paid media, social media, online content with video that resonated with both students and influencers, and direct engagement with over 200 schools.
    • Streamlined recruitment process which included a short registration, Situational Judgement Tests (SJT) and video interviews that introduced case studies specific to the role.
    • Design of assessment centre exercises that were tailor-made for the business roles. These included defamiliarisation exercises that took candidates out of their comfort zone and helped differentiate potential from experience.
    Results
    • 100% retention for graduate apprenticeship roles
    • 90% retention across all future talent streams
    • 38% reduction in applications due to targeted attraction
    • 3% declined graduate apprenticeship offers (45% fewer than ISE average)

    “Amberjack has done us proud over our three-year partnership. Early Careers is a massive part of Morrisons – it is who we are, nurturing young talent as our sustainability in this company.”

    Senior People Manager, Morrisons

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