The Rise of the Creative Generalist Insight Paper

The rapid acceleration of artificial intelligence is transforming global labour markets. While some roles face significant automation, a new category of high-value talent is emerging: the Creative Generalist — a worker uniquely skilled at using AI as an amplifier while bringing human qualities that AI cannot replicate. Effectively, a multi-skilled creative worker who orchestrates AI across disciplines has been created. Find out more about this burgeoning trend in our insights paper.