The Future of Career Decision-Making

Get insights from more than 1,200 UK students on career planning, confidence and the changing world of work.

This report explores how UK students navigate career choices, highlighting the impact of financial pressures, AI, confidence and access to
careers guidance

Key insights from the report include: 

📊 70% of young people say thinking about their career causes them stress  

💰 Cost of living is now the biggest factor influencing career decisions, with salary and financial security taking centre stage 

🤖 50% young people are already using AI to research careers 

🔍 Google remains the dominant research tool, but nearly 40% respondents now use TikTok for career research 

🎓 Career planning is starting earlier than ever, with many young people seriously considering their future careers before age 15 

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