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We asked young people aged 14-25 about how they research their future career. In this research report in partnership with Springpod, we explore how their opinions, hopes, and fears change regionally, by age, ethnicity, and gender.

This report delves into the career searching trends of students currently within education including asking them:

  • What factors influence their career choice
  • When they start thinking about their career options
  • How they access information on careers
  • Which social channels are best for engagement
  • Who their role models are

Last time we ran this report, we discovered that…

  • 67% believe cost of living and salary will impact their career
  • 62% turn to parents and guardians for career advice and support
  • 78% are influenced by the working environment of a potential career
  • 49% stated that they don’t have a career role model

Find out what we discover in our most recent research by requesting your copy now! This will be sent to you at the end of March 2025, when the report is finalised and released!

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