At Amberjack we define efficiency as ‘achieving maximum productivity with minimum wasted effort or expense’.  Effectiveness is defined more in terms of eventual outcomes: are you hiring the talent needed to drive business success? For many years we have been working with our clients to help maximise their recruitment efforts and there are a few questions that really help to kick-start a review of the process:

How is your current process performing?

Below are some of the measures I find most useful to examine:


  • How long (lapsed days) does it take for a candidate to progress from application to offer?
  • How many hours does a candidate need to invest in order to get to day 1?


  • How much does each hire cost in hard terms?
  • How many hours does a recruiter need to invest in order to get a candidate to day 1?
  • How many hours do line managers/business representatives need to invest in order to get a candidate to day 1?


  • How do candidates rate your process (e.g. average NPS score)?
  • What is your offer acceptance rate?
  • How well do assessment scores correlate with ongoing performance scores once people are hired into the business (how effectively is your recruitment process predicting performance?)
  • What is the average tenure of your new hires?
  • What is the rate of promotion for new hires verses the existing employee population?.

Do you know who you want to recruit?

To recruit the right people, you must be able to clearly articulate what is required of your workforce for future success.  This should start with a detailed understanding of your corporate strategy, your talent strategy and your broader recruitment strategy. You should also consider the opportunities and constraints in the market within which you are operating.

As we all start to operate in our ‘new normal’ we fully believe that recruiting for potential is the best approach for building talent within organisations. It is proven that past experience is not a key indicator of future success in this new era characterised by change and uncertainty. Individuals who can successfully apply their intellect to new situations, have a digital mindset and the grit to navigate change are likely to make the most significant contribution to your organisation.

Have you got the right technology?

When you are looking at your technology, the following are criteria I consider essential for evaluating its suitability:

  1. Are you automating the right things?
  2. Is it the minimum effective intervention? Are there better ways to simplify and speed up?
  3. Does it support candidate self-service and on-demand access?
  4. Is it Future-Proof?

Are you analysing the right data?

Don’t overlook metrics. Although often time-consuming and sometimes confusing, analytics are extremely important. Defined and well understood metrics are brilliant for measuring success but can used also be used to highlight any potential weaknesses and drive you to keep improving.

So, in summary, in this time of turbulence, it would be very easy to focus on all the things that are unknown and allow the uncertainty to justify in action.  There are, however, various things that are very much known and, if viewed positively, shifting sands and budgetary constraints can result in significant progress.

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