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Mars Case Study
Delivering Best in Class Candidate Management for Mars
The Background
Mars is one of the world’s leading branded manufacturers. They manufacture confectionery, food, pet care and drinks products, and their brands include Mars, Snickers, Galaxy, Pedigree, Whiskas, Dolmio, and Flavia, Skittles, Linnaeus, and many more.
For more than a century, Mars Incorporated, has been driven by the belief that the world we want tomorrow starts with how they do business today. This idea is at the centre of who they have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm their commitment to making a positive impact on the world around us.
Our Objective
- Improving candidate experience as candidates are customers
- Embed industry leading recruitment technology
- Drive efficiency across the entire process to free up recruitment time and resources
Our Solution
- We designed a recruitment outsourcing solution to deliver the graduate talent Mars needed. Our innovative volume recruitment programme is based on a streamlined four-stage process that’s supported by our cutting-edge technology. It includes a shortened application form, online tests, telephone interviews and assessment centres.
- The entire recruitment process was managed on our Volume Hiring Platform Applications were screened manually. Telephone interviews were conducted, and assessment centres managed efficiently. Every step was closely monitored by our quality assurance team. Real-time reporting provided detailed statistics that were shared with Mars and acted upon immediately.
- Our technology also supported the candidate experience alongside our resourcing services team. Candidates booked interview and assessment centre dates that suited them. They were able to access their account areas by mobile and easily see where they were in the process, while personalised communications kept candidates up to date with application progress at all times. These personalised online accounts, accessible from their own devices, helped maintain personal communication every step of the way.
- The Situational Judgement Tests (SJTs) we design are highly effective self-selection tools that are proven to predict candidates’ future success. The SJTs gave Mars a more engaging way of providing an authentic job preview while telling their story and showcasing their brand.
The Impact
100% of offers were accepted.
The campaign also recorded an excellent overall Net Promoter Score of +61
The SJT had a sift out rate of 40% and effectively help control the quality of Mars’ future talent pipeline.
Transforming recruitment for leading organisations
Frequently Asked Questions
Have any questions about candidate attraction? Here are answers to some of the most common queries.
