Richard Williams

What Gen Z Women Want

The Authenticity Gap: Why AI in Recruitment Only Works When It Feels Real

AI is rapidly reshaping recruitment, but candidates are sending a clear message: it only works when it feels authentic. In our recent research into candidate perceptions of AI, authenticity emerged as a critical pillar shaping candidate experience. It’s not about whether AI is used, it’s about how and where it shows up in the process.

The difference between a positive experience and a disengaged candidate?
Feeling like a person – not a process.

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