A thumbnail showing Martin, a white man with glasses and short brown hair, author of Amberjack's blog about our Insights 2022 data.

Amberjack’s Immense Data Sets: Analysing and Utilising Data Correctly

In the best film adaptation of Roald Dahl’s Charlie and the Chocolate Factory (the 1971 version – this is not open for discussion!), when Willy Wonka is showing his guests into the first room in the chocolate factory he sings hypnotically:  “If you want to view paradise, take a look around and view it”.  Growing …

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